
Turizmi i Së Ardhmes: Zhvillimi i Qëndrueshëm në Fokus
January 8, 2025
Driving Innovation in Fairs: The Iceberg Exhibitions Approach
February 4, 2025The colors that speak for tourism and the visual narrative of “Tourism Travel Show Albania”
When tourism becomes a bridge connecting cultures, nature, and emotions, it needs no words but just colors. Tourism Travel Show Albania is a fair that unites the world of travel, bringing experiences and destinations to life through a visual identity that speaks in colors and emotions.
This identity is not just a creative combination of colors but a reflection of the vision and talent of Iceberg Communication’s creative team, who have translated tourism into the universal language of visual art. Its color palette is a map of emotions and experiences that tourism offers, including every aspect of destinations, from untouched nature to vibrant cultures.

Deep blue and endless horizons
The dark blue (#162566) lead us to the depths of seas and oceans that connect continents. It embodies the tranquility and mystery of the underwater world, where each wave carries a story from the depths. It’s the color of infinite horizons that invite exploration of distant destinations, the freshness of ocean breezes, and the peace of vast waters. This shade inspires reflection and boundless adventures, just like its immeasurable depths.
Skies and mountains, an invitation to freedom
Light blue (#8FD7F3) is synonymous with heights and dreams. It represents clear skies and mountain peaks that beckon exploration of nature in its grandest forms. It’s the color of freedom, making one feel small in the presence of nature yet immense in the endless opportunities to experience it.
Vibrant green, the breath of nature
Bright green (#49B57B) takes us into the heart of nature, where every landscape invites reconnection with the essence of life. Forests, meadows, and serene villages symbolize the peace and rejuvenation offered by a journey into nature. It’s the color of vitality and freshness, restoring lost energy.
Purple for culture and heritage
Deep purple (#670455) embodies ancient cities, historic monuments, and traditions that tell unforgettable stories. It’s the color of memories tied to places where time seems to stand still, inviting exploration of cultural heritage and the spirit of diverse peoples.
Red for passion and cultural vibrancy
Bright red (#D4132D) pulses like the heart of every festival or cultural experience. It embodies passion, energy, and the emotions felt during traditional dances, authentic flavors, and lively celebrations connected to cultural heritage. It’s the color that ignites the spirit of tourism through moments that forever stay in the heart.
Pastel Pink for Romance and Dreams
Pastel pink (#F4B4BC) takes us to a world of gentle sensations and romantic dreams. It’s the color of peaceful moments, the love for new cultures, and memories that remain pure. Every detail of this shade carries something poetic, like a warm memory that brings a soft smile.
Orange for warmth and sunset magic
Bright orange (#E5432E) offers the embrace of warmth at the end of every day. It’s the color of sunsets that light up unforgettable memories. It symbolizes harmony between nature and humanity, reminding us that the greatest beauties often happen at the close of the day.
Yellow for sunshine and happiness
Bright yellow (#FFDA00) symbolizes optimism, energy, and warmth that every new day brings. It’s the color of the sun illuminating travelers’ paths, creating an atmosphere full of joy and light. It’s an invitation to enjoy life every step of the way.
A brand that reflects global diversity
Tourism Travel Show Albania invites everyone to find the color that reflects their travel story. Each color in this brand is an invitation to explore, dream, and create memories that last forever. Which color inspires your next adventure?