An International Trade Fair hosted in Lushnje for the 3rd time. Why?

In Albania, Tirana usually host international trade fairs, but what happens when a small city like Lushnje in Albania takes on this role?

The last three years, Lushnje did just that, surprising many and drawing attention from the national and regional business community. So, why did Lushnje host “Agriculture Days”, and what advantages did it bring to the city and its participants?

Lushnje is part of Myzeqe area known as the Albanian granary, prominent for its agricultural potential. 65% of the Albanian granary is used for agricultural purpose. Lushnja is part of the Fier County with the largest land area and the highest volume of production in many agricultural crops and 77,373 farmers.During the last two editions of the “Agriculture Days” fair, there has been a growing presence of foreign companies showcasing their products and services in Albania for the first time. These companies came from various places including Kosovo, Montenegro, Macedonia, Serbia, Italy, Greece, Austria, Israel, and more.

“Agriculture Days” aims to achieve several objectives, including:

Education & Awareness

Hosting an international trade fair in Lushnje has many benefits. It educates the local community about international markets, introducing them to new products and business practices. It also gives local businesses a chance to showcase their offerings globally, promoting entrepreneurship and innovation. Additionally, having international exhibitors exposes local entrepreneurs to different perspectives, while workshops and networking sessions provide valuable insights and skills for international trade.

Nurturing Connections through Networking

For local farmers and businesses, networking at such events opens doors to new partnerships, markets, and distribution channels. It facilitates the sharing of best practices and insights, enabling participants to stay abreast of the latest trends and developments in global agriculture. Furthermore, interactions with international exhibitors and experts offer invaluable learning experiences and potential collaborations, driving innovation and growth in the local agricultural sector.

Access to Information & Marketing Opportunities

In the dynamic landscape of agriculture, access to information is crucial for staying competitive. Hosting an international agricultural trade fair in Lushnje brings a wealth of knowledge and resources directly to the doorstep of local farmers and agribusinesses. From cutting-edge farming technologies to market insights and agricultural policies, participants gain valuable insights that can inform their practices and decision-making processes.

For Lushnje, the agricultural trade fair acts as a potent marketing instrument, elevating the city’s profile as an attractive hub for agricultural business and investment. The arrival of international attendees and extensive media coverage spotlight Lushnje’s appeal as a welcoming environment for agriculture.

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