Iceberg Exhibitions, in collaboration with New Deal Europe, brings the B2B Event Tourism & Travel Show Albania

A B2B event- 31st of January 2024 PALACE OF CONGRESSES

For the 2nd year in a row, we are happy to collaborate with the New Deal Europe to bring the most important B2B event in the tourism industry. Tourism & Travel Show Albania returns to the Palace of Congresses, Tirana in January 31st – February 1st 2024. New Deal Europe is a global brand that joins us on this experience, bringing key elements of their flagship “New Deal Europe Marketplace,” some high-quality buyers to meet with local and regional suppliers at the B2B event, and also being part of the discussion panels regarding developing tourism in the region. The value preposition of this trade fair is bringing tourism decision makers to see and experience Albania. Once they understand the destination, they are more likely to offer it to their clients, and there is no better way to understand it than by visiting it themselves. This might be considered a fantastic opportunity for the Albanian and regional suppliers to personally meet big global players and leaders in the tourism industry, as well as an opportunity for everyone to learn from each other. The largest tour operators in the world, the largest tour operator in the USA, the leading operators in luxury travel, as well as niche operators covering a range of sectors, including specialists in disability travel, etc., will be part of the B2B event.
Last year, we welcomed a number of 32 international buyers from the fields of: accommodation, destination management, tour operators, travel agencies, transport companies, travel technology, etc., were part of the event as well as 49 suppliers from the entire region to hold business meetings. The meetings were organized through the digital platform www.b2balkan.com and a total of 517 meetings were booked on the platform, among which only 306 were approved and managed to be realized. This meeting point between demand and supply for one of the fastest growing industries in the region proved fruitful efforts to increase new partnerships and commercial potentials. In parallel with the B2B event, various activities were also organized in the exhibition space located in the lobby of the Palace of Congresses, on an area of 2500 m2.

According to Robert Dee, co-founder of New Deal Europe, Albania is still at the beginning of a journey and has a great opportunity to become the perfect destination. It has everything the 21st century traveler is looking for: a unique cultural identity, fascinating history, great gastronomy, fantastic wines, pristine beaches, and amazing nature offering a range of activities. Add to that, the capital, Tirana and all it has to offer as a weekend break destination, and you have a great package. What is important is that development is done properly, with respect to both the natural environment and the people who live here, so that tourism grows in a responsible and sustainable way, and doesn’t destroy what you already have. “If that happens, I think Albania is exceptionally well placed to be the next hot destination for a range of tourism sectors.” finishes Robert Dee