Understanding Your Guest Really Well: How to be proactive towards diversity & inclusivity

Tourism is an attractive and exciting industry to work in and many have started a tourism business. But to succeed you need your tourism brand to stand out amongst the rest and this can be achieved by reaching your target guests and their attention.
“The aim of marketing is to know the customer so well, the product or service fits them and sells itself.” – Don Norman, knew that you can no longer sell or promote your business only with features and benefits. How you make your guests FEEL is even more important. Consumers have so many choices and they connect with people that they like, they connect with your story and what you stand for. People don’t buy what you do, they buy why you do it. Sharing your authentic self and the people behind your business will bring clients to your brand. This means making choices on the guests you want to attract to your business.

Getting to know the new trends, innovations and technological developments in the sector, will help you to better understand your potential guests, find them and connect with them. This involves understanding your guest so well, that you know how to speak to them, and address their needs and challenges. Consumers are distracted with so many stimuli competing for their attention. If you understand them and you meet their needs – they will want to work with you. And when we say “How to be proactive towards diversity & inclusivity” sometimes it’s better not to focus on every type of traveler. No longer are the days of trying to compete for the attention of every traveler, because trying to satisfy everyone, ends up pleasing no one.
Other similar topics and more will be covered during the two days event Tourism Travel Show Albania which will take place in Tirana on 14th and 15th of October. The latter is the largest B2B Trade Show for business professionals in the Tourism sector which will cover a whole Balkan market.

Why should I participate?
By attending this fair you will have the opportunity to increase brand recognition, enhance new collaborations and partnerships, increasing the commercial potentials, strengthen existing links between businesses and institutions etc. Tour operators, group travel organisers, travel agents, travel trade professionals and Tourism’s consumers will attend the Albanian Tourism & Travel Show to find exciting and innovative ideas to create their trips, tours and itineraries for the following year.

Frensis LLOJI