Export of Albanian fruits and vegetables to European markets with British Expert
May 7, 2022
Understanding Your Guest Really Well: How to be proactive towards diversity & inclusivity
July 25, 2022
Nowadays, more than ever, we live in a distracted world, which presents enormous choices to make, challenges to marketing and the industry of tourism is not immune to these challenges. Unfortunately there are many ongoing trends that are often overlooked, they come up consistently because they don’t get the focus and attention they deserve. Marketing is also evolving constantly and given that we live in a 24/7 world that means that your prospect is online researching anytime, anywhere for your services.
This is especially significant for the global travel industry, so in order to attract a massive crop of potential guests, we will leave below two tourism accelerants that will help you achieve your goals.
Remember, digital solutions are the key to help tourism. Your potential guests are influenced by social media, and what friends, family, and others that recommend online. According to Adweek, User Generated Content (UGC) in the travel industry is a “goldmine hidden in plain sight.” At the same time, Forbes reported that “Instagrammability” of any destination plays a major role in driving travel choices among millennials. Travel influencers are here to stay for a long time and they are seen as the future of influence, as they are able to introduce their followers to beautiful places all over the globe. Did you know that one good review from a guest can lead to 9 future referrals? Online booking sites like Trip Advisor, Booking.com and Viator have figured this out, and reward their best hotel or tour partners with better visibility so that they can make more money. Reviews matter to your guests.
Everyone is online, so your business should be too. Online travel agents and booking sites are certainly not one of the current tourism trends however their growth is surprising. They are the primary source for finding travel services for your guests. You should see these sites as your partners as well as your competitors. The actors involved in the tourism industry can’t live without them because they give them access to a global audience.
About Tourism Travel Show Albania
Other important trends and developments shaping the sector will be covered during the two days event Tourism Travel Show Albania which will take place in Tirana on 14th and 15th of October. Iceberg Exhibition has proposed the autumnal trade fair Tourism Travel Show Albania, as an B2B event, to be designed as the next meeting point for the professional and buyers from all over the world that are interested in our common destination product and region prospect. Tour operators, group travel organisers, travel agents, travel trade professionals and Tourism’s consumers will attend the Albanian Tourism & Travel Show to find exciting and innovative ideas to create their trips, tours and itineraries for the following year.
Frensis LLOJI
