For two years, the COVID-19 coronavirus has decimated businesses in all industries, including travel, tourism, event planning etc. While the recovery from the pandemic may be slow, the businesses have tried during this time every tool to not to ‘sink’, like many companies did. Hybrid events were a combo of the best of both worlds, but no one can deny that, at this point everyone was craving human interaction. Hybrid events, digital marketing, social media were some of the solutions of this new era, but the Iceberg Exhibition is here to tell you that trade shows are undoubtedly and will continue to be a serious economic generators. The latters can and will help the world economy recover, by helping individual businesses recover. And if you have the chance, just don’t miss it.
A Forbes article stated, “Many clients express eagerness to return to face-to-face B2B events. They feel that they can generate more impactful business opportunities and better reach potential customers to market their products when they’re not communicating from behind a screen.”
This is especially important for B2B trade shows, as clients and buyers reach a multitude of their prospects in-person, feel more comfortable and gain trust faster, making it much easier to do business. Communication face to face is more impactful and the high level of relationship-building face-to-face can’t be replaced.
We all agree that “THE SHOW MUST GO ON!” The power of connecting with people on a more personal level is a major aspect. Through the severe restrictions due to the Covid-19, we understood that real life connections are still at the core of creating business relationships. Since a majority of people prefer to work closely and trust those they are familiar with, it makes trade shows an ample opportunity for building strong business connections with current and future partners.